The Vedas recommend that in the present age the most effective means for achieving self-realization is to always hear about, glorify, and remember the all-good Supreme Lord, who is known by many names. One of these names is “Krishna” which means “He who is all-attractive,” another is “Rama” which means “He who is the reservoir of all pleasure,” and “Hare” indicates the Lord’s inconceivable energy.
This sublime chanting puts us directly in touch with the Supreme Lord through the sound vibration of His holy names and gradually awakens us to our original relationship with God. ISKCON’s primary mission is to encourage all members of human society to devote at least some portion of their time and energies to this process of hearing and chanting about God. In this way, they will gradually come to realize that all living beings are spirit souls, eternally related to the Supreme Lord in service and in love.
It is mentioned in the scriptures that Sri Krishna, the Reservoir of Pleasure, dances on the tongue of the chanter of His name. To chant and hear fixes the mind, in meditation, in direct contact with God. The mantra is not to be mistaken for an ordinary song or anything tinged with the mundane; it is a pure transcendental sound vibration of the Absolute and has been upheld as such since time immemorial by the great sages and Vedic scriptures.
Anyone who hears the chanting also benefits if he simply likes the sound of the chanting or he appreciates the sankirtana in some way or other. The holy name is compared to fire; whether one is scientifically conversant with all the properties of fire or knows nothing about it if one puts his hand in the fire, he will be burnt. Sincere chanting and hearing of the mantra will cleanse the mind and elevate one and all to the natural original position of the spirit soul.
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